- Interview with an business owner:
- Who do they think their target customers are?
- "I think that they are everybody. We don't have a specific target in range because we are a painting company. With that we typically specialize in painting for businesses or major companies."
- Where do they find their customers?
- "Everywhere. Most of the time it is through recommendations, but it can also be from bidding lists from contractors or even Angie's List."
- What are their customer's demographics?
- "Typically they are people in their 20's to 40's. But since most of the time we deal with major companies, we don't typically know the exact age."
- What kinds of media do their customers consume?
- "I do not really know. Based on their age group I would say the common social media apps and television and internet."
- Interview with three "target customers":
3. Reflection:
- I found that the entrepreneur I interviewed does accurately understand the customer. With the typical people he deals with (companies) it was difficult to talk to them about their issues, so I just targeted people within that age group that he told me about. I was not able to find any differences between what the entrepreneur thought and what the target customers thought. I think that the entrepreneur I interviewed did a great job at marketing his service to the correct audience and accurately satisfies their needs.
I think you chose a very unique service that does have a wide range of consumers. I'm not sure if the entrepreneur actually understands his consumers, or if because his target customer base is broad, he just thinks that he does. I agree that for a service that is rarely used by an average consumer, doing research is the best tool. I wonder if the entrepreneur could keep some records of who he is serving in order to hone in his demographics of his target customer.
ReplyDeleteHey Matthew!
ReplyDeleteNice job with the project, it is super that even though your entrepreneur's customer base is a bit different, you were still able to find people to talk to. I actually ran into the same issue with my project. My entrepreneur felt with very large cooperation's too so individual customers were tough to find. I think it is interesting that your entrepreneur did not know the types of media customers most consumed, it seems like an important aspect of a business to be aware of. Overall great job!!
Hi Matthew! I think you did a good job with the interviews, however I didn't real understand who the costumers the business is trying to reach really are. I think it is imperative to understand and grasp the concept of a target market. I wonder how the entrepreneur would do if he took a step back and really focused in on what age groups/demographics he should focus on.
ReplyDeleteHi Mathew,
ReplyDeleteJust got done reading your post and your videos and think you did a good job setting it up. However when it comes to the business owner, I'm not sure if he knew who the specific targets are. I think maybe he gets such a variety of people that it is hard to target a specific audience.
Great job with the interviews and the questions were very good.
You can check out my post at http://flatpeak.blogspot.com/2016/02/the-twenty-percent.html
Brian D. Kim