Idea Napkin No. 2

1. I feel that I am an outgoing person that likes to take the initiative on things. I like taking leadership roles as well as being there to see things transform from just an idea all the way to actual implementation. I aspire one day to eventually run my own firm and be there to ensure that it operates as intended. If I were to start a business from my opportunity I would think that it would take up a major part in my life. I think this because it would be essentially my "baby" and I would want to see it grow from just an idea I had for a class into something that people everywhere could use and appreciate.
2. I would be offering a way for customers to use a cab service for an amount of times, whether that be unlimited or a set number, by having them prepay in monthly or yearly increments.  The cost would be based off of what the average ride costs throughout the day times what the average frequency of one user uses the service.  Since it is a bulk purchase, the user would be getting the rides at a fraction of what they would go for individually, and I, the seller, would profit by being able to guarantee the cabs/Ubers a bulk purchase of their services which they would sell to me at an even lower price of what I would sell to the customer.
3. The demographic I would specifically target would be the 18 to 30 range of young adults.  This group is known to be the most common users of cab services, especially when they are on college campuses.
4. This service would allow for them to prepay in monthly or yearly increments for the service.  When compared to if the customer were to just pay per ride, they would be saving a lot of money with my service because of the bulk purchase in the increments specified above.
5. This would set me apart from the rest because I would be the only company offering this service to customers.  This would allow for me to be the sole company in this area of the economy.

I feel that these elements fit together really well. They all connect to each other to cohesively create a service that has not been seen before. This would allow for great profits for the company and greater customer happiness. I feel that if I were to continue with this idea and see it all the way through to implementation, I would be amazed at how fantastic it would turn out as well as make a positive impact on the economy and society as a whole.

Feedback Memo:

1. How will I charge people?  I included this in the section involving what I am offering to my customers.  It is in the bolded section.
2. Will I profit from this bulk purchase?  I included this in the section involving what I am offering to my customers.  It is in the bolded section.
3. Whats the right price for this product?  The right price depends on the location the person is in, as stated in the bolded part on the idea napkin, I go over it there.
4. What are the logistics?  Since this is only an online system, there wouldn't be too much logistics to worry about other than connecting the cab services to the customers through my product.
5. They liked the idea of the service I was offering!  This wasn't something I could incorporate, but since this is a recurring thing I saw in every comment, I thought it was still noteworthy enough to put in the feedback memo.