Week 11 Reading Reflection

1. The thing that stood out the most for me was the concept of continuous innovation.  Continuous innovation is where you make gradual modifications to an existing product or service.  I have learned about the idea in my marketing class, but liked the way they described it and found it more interesting to read in this article.
2. One thing that was confusing for me was all of the business terms used in the article.  Since it is a business article it makes sense to use that style of language, but it can be confusing for someone that is not completely knowledgable in that language.
3. Two questions I have for the author are:
1. Is crowdsourcing the way of the future with creating new products, especially given our increasing technological use?
• This would be good to know because it allows a potential company to know which method of innovation could work the best for them.
2. How many innovations does the average entrepreneur make before he creates one that the market really likes?
• This would be good to know so that an entrepreneur understands how long it can take before people start to like and adopt his service or product.
4. I don't disagree with anything, I agreed with everything in the chapter.