I found this weeks reading to be very interesting. What stood out the most to me was all the different parts that go into creating an effective marketing strategy for a product or service. As being someone that is taking Marketing currently, I have been somewhat exposed to all of the different factors, but seeing them again makes it still very surprising to me. One thing I found confusing was how they categorize the priorities and major purchases for each type of person based on their age. I am not completely sure if they have taken enough samples of people from each age group or if it is still that way since the samples were taken to make those interpretations fro each group. I agreed with everything the author said. Overall, I thought this was a good chapter to read for this week.
Some questions I have for the author:
- In your opinion, what is the best research technique for a company to use, regardless of cost?
- This would be good information to know since you could have the authors insights in what is the best technique and that way the company is not wasting time doing a lesser technique.
- Which research technique have you found to be the least effective?
- This would be good for the company to know so that they don't waste money on techniques that aren't as good.
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