I found this weeks reading to be interesting. What surprised me the most when reading this article was how much information goes into to have market segmentation work effectively for your business. I have been learning about this in my marketing class I am currently taking, but I thought it was cool how they provided examples of how it is used for various companies. Something I found confusing was how you could better reach your target market, yet have no gain in profits. I guess that notion just confuses me when I try to think about it. I agreed with everything the author said. I thought this was a good article to read for this week.
Some questions I have for the author are:
- What do you think is the best way to get information when deciding how to segment your market?
- I think this could be very useful for business starting up and could help them reach the audience they want for their product.
- How would you go about segmenting your market if you were an entrepreneur creating a tech product?
- I think this could be very helpful, because most companies that start up nowadays are tech companies and they might want people's perspectives on how to market tech products.
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